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Google HCU Recovery - Is Your Site Ready For HCU Recovery?
It doesn't matter if HCU or one of the more recent major updates to your core have affected you, content repair is essential to success. Perform a content audit, and study the GSC or GA4 data prior to starting working on fresh material.
Understanding how Google changes are affecting SEO strategy is revealing. Consider how mobile user-friendliness as well as safety, and different perspectives are all factors in value-oriented search rankings.

What is Google HCU?
Google HCU updates aim to modify their algorithm of ranking in order to prioritize content that provides genuine value to users, in response to an increasing amount of sites with keyword-stuffed advertising copy that doesn't really offer any benefit to users. This approach aims to tackle sites that only focus on thin copy with no real benefit or relevance for users.
The HCU update that Google released in August 2022 altered how its algorithm assessed web page quality. It shifted away from page-by -page assessments towards domain-wide assessments. This meant that websites deemed not helpful could see a drop in ranking across the whole domain, instead of only the individual pages.
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HCU Update also placed additional focus on sites' accessibility on mobile devices, focusing on ones specifically made to work with smartphones as well as other mobile devices. In addition, it increased the number of websites which provide safe browsing experiences - an indication of the growing importance of the web as a platform for study as well as commerce, among other things which rely on security of personal data for users.
In September of 2023, Google's HCU update expanded this concept by including Experience into their concept of E-E-A-T. This resulted in this made it more challenging for companies to improve their positions simply by updating blogs or articles even though it could work prior to the HCU update it has been deemed to no longer be an effective strategy.
How to identify whether you've been struck by HCU?
Google's core updates in 2023 and the September Helpful Content Update brought a great deal of damage to a number of websites. several months later, a lot of sites that were hit hard are still not fully recovered from HCU.
Glenn Gabe found that only 22% of the websites which he monitors had an increase in the amount of 20% or higher after HCU. While this may be an encouraging sign, it suggests that healing isn't easy for those affected.
If you have a website that has been affected by HCU, the first next step is identifying each of the factors that contributed to it as well as conducting an audit of the content in order to evaluate them.
After creating in-depth and helpful blog posts,
proceed to more sophisticated techniques like disavowing spammy backlinks, removing affiliate links, incorporating social evidence (customer testimonials, or group photos) to improve the user experience, and much more.
However, if your SEO strategies aren't working to yield outcomes, it could be a good idea to seek out assistance from an outside source. Be sure to seek an experienced expert with a an established track record, backed by data and evidence in order to not waste your time and money on methods that won't work with your website Finding an expert can help you avoid common pitfalls which waste both time and money.
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Related Homepag) can you do to heal from HCU?
After Google's September 2023 HCU update, a lot of websites have seen dramatic declines in terms of both rankings and traffic However, some websites show encouraging signs of recovery.
In the beginning, in order to begin recovering from HCU, an extensive review of your content should be conducted. This involves reviewing each page of your site in order in order to find areas that might have been negatively impacted by the HCU update. Then, you can provide suggestions on how best to address any deficiencies found therein.
Removing duplicate content, removing poor-quality backlinks, enhancing meta description and title tags and making sure all mobile-friendly websites are coded properly to be in place are just a few of the many tasks required to ensure that a website is operating efficiently.
You must ensure that your website has top-quality, unique information if you wish Google to accurately assess its legitimacy and credibility. This will also assist users who return frequently.
It is important to note that the recovery process from HCU may take several weeks or even months; therefore, it's important to have an the right plan to improve your site's performance.
Finding a seasoned SEO consultant to implement these strategies can also prove extremely beneficial. Find someone who has proven results, proven data and track records; furthermore try out various techniques until you discover which one is most appropriate for the specific industry and website you are operating in.
Recovering from HCU
After much effort and delay, some websites are finally getting back on track after Google's September 2023 HCU update. However, it's important to keep in mind that SEO is an ongoing sport that demands dedication in providing quality content that prioritizes user experience.
Also, Google no longer considers the HCU a site-wide signal; instead, each page will be evaluated separately to determine if they offer helpful information or otherwise. Therefore, even if your website has been damaged by the HCU, recovery strategies like content marketing effective ways to recover.
The fundamental principle behind recovering the site from Google HCU means making sure that your content meets with the guidelines of the E-E-A T framework. Your website will be able to ensure that it provides value to users while simultaneously strengthening connections between you and your intended audience.
Recovering from HCU requires patience and persistence when it comes to creating content. Google continues to refine the algorithms they use, which could require a long time to be able to fully recover. One way to make sure that it happens rapidly is by consistently producing high-quality articles that comply with the guidelines, while being adaptable enough to any future updates This way, your website remains valuable to audiences as long as it is in compliance to Google's algorithms.